Vermont Teddy Bear supports Olympians with bear sales, pjs

Courtesy photo
Sales of Team USA bear named Spirit support U.S. Olympic athletes.

Spirit, in his second year as the official Team USA Bear, will give Team USA Hoodie-Footies from PajamaGram to each American athlete — roughly 245 — so they can stay warm and rested when not skiing, sliding, snowboarding, and skating to the medal stand at the Olympic and Paralympic Winter Games in PyeongChang in 2018.

“Performing at peak levels in the cold takes a lot of energy,” said Vermont Teddy Bear Company CEO Bill Shouldice, a hockey lifer and Olympic and Paralympic fan. “This is a great opportunity to team up with the USOC and give folks a chance to help our athletes, and gives us the honor of keeping them warm and relaxed.”

“We’re thrilled to work with Vermont Teddy Bear again to support Team USA,” said Peter Zeytoonjian, USOC senior vice president of marketing, commerce and events. “Both Spirit the Bear and the Hoodie-Footies are fun, creative ways for fans to cheer on and support Team USA athletes on their Olympic and Paralympic journeys to PyeongChang.”

Spirit wears a red, white and blue winter outfit, including a puffer jacket and matching hat, mittens and scarf.

The Vermont Teddy Bear Company includes Vermont Teddy Bear, PajamaGram, Vermont Brownie Company and PajamaJeans. Located in Shelburne, the company has created personalized gifts for over 35 years.

To support American athletes with Spirit, visit, or call (800) 829-2327 (BEAR). Team USA Hoodie Footie:

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