Addison Zinner of Charlotte has placed in the Association of College Union International’s “Steal this Idea” competition, an annual design competition open to any professional or student working within a college union or student activities at an ACUI member institution. Zinner is a member of the University of Vermont Department of Student Life’s marketing assistant team.
According to an article in the UVM Merit Pages, the competition was run by judges from across the United States. ACUI determines first place through honorable mention across a number of design categories including concept, design, editorial content, and effectiveness.
A ‘Best in Show’ award is chosen from first place winners across all categories. Winning entries are featured in ACUI’s publication The Bulletin, showcased at the Annual ACUI Conference, and published online.
Zinner placed first in the Promotional Campaigns (Student Competition) category with her entry UVM Week of Welcome Branding. The promotional campaign was tasked with creating a visual connection across more than 15 individual events as a part of UVM’s Week of Welcome program – welcoming new and returning students to campus in the fall. The campaign featured designs meant to be representative of UVM while feeling like “ a call to adventure, with themes of camp and a connection to the outdoors.”